Over the past three decades the global prevalence of childhood overweight and obesity has increased by 47%. Marketing of energy-dense nutrient-poor foods and beverages contributes to this worldwide increase. Previous research on food marketing to children largely uses self-report, reporting by parents, or third-party observation of children's environments, with the focus mostly on single settings and/or media. This paper reports on innovative research, Kids'Cam, in which children wore cameras to examine the frequency and nature of everyday exposure to food marketing across multiple media and settings.
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Funders:
Health Research Council of New Zealand Programme Grant (13/724), Science Foundation Ireland (grant 12/RC/2289), European Commission FP7 International Research Staff Exchange Scheme (IRSES) funding award (2011-IRSES-295157-PANAMA)
ID Code:
24644
Deposited On:
17 Jun 2020 15:52 by
Cathal Gurrin
. Last Modified 18 Jul 2023 09:48