Author: Gao, Yuhui

2015

Wang, Shuo and Gao, Yuhui and Hodgkinson, Gerard P. and Rousseau, Denise and Flood, Patrick C. (2015) Opening the black box of CSR decision making: A policy-capturing study of charitable donation decisions in China. Journal of Business Ethics, 128 (3). pp. 665-683. ISSN 0167-4544

2014

Priyadarshini, Anushree and O'Gorman, Colm and Gao, Yuhui (2014) Adopting an open innovation paradigm: managerial perceptions and the innovation value chain. In: R&D Management Conference, 3-6 June 2014, Stuttgart, Germany.

2012

Curry, Neil and Gao, Yuhui (2012) Low cost airlines - a new customer relationship? an analysis of service quality, service satisfaction and customer loyalty in a low cost setting. Services Marketing Quarterly, 33 (2). pp. 104-118. ISSN 1533-2969

2010

Wang, Xiaoxia and Gao, Yuhui (2010) Irish consumers' perception of Chinese brands and how to improve the "Made in China" image. Journal of Asia Business Studies, 4 (2). pp. 80-85. ISSN 1558-7894

Gao, Yuhui (2010) Measuring marketing performance: a review and a framework. The Marketing Review, 10 (1). pp. 25-40. ISSN 1469-347X

2007

Gao, Yuhui and Bradley, Frank (2007) Engendering a market orientation: exploring the invisible role of leaders’ personal values. Journal of Strategic Marketing, 15 (2-3). pp. 79-89. ISSN 0965-254X