Liang, Xiaoning ORCID: 0000-0001-9475-6092 and Gao, Yuhui ORCID: 0000-0002-0449-4170 (2020) Marketing performance measurement systems and firm performance: are marketing capabilities the missing links? European Journal of Marketing, 54 (4). pp. 885-907. ISSN 0309-0566

Wu, Szu-Hsin and Gao, Yuhui (2019) Understanding emotional customer experience and co-creation behaviours in luxury hotels. International Journal of Contemporary Hospitality Management, 31 (11). pp. 4247-4275. ISSN 0959-6119

Priyadarshini, Anushree, O'Gorman, Colm ORCID: 0000-0003-4732-7433 and Gao, Yuhui ORCID: 0000-0002-0449-4170 (2014) Adopting an open innovation paradigm: managerial perceptions and the innovation value chain. In: THE R&D Management Conference 2014, 3-6 June 2014, Stuttgart, Germany. ISBN 978-3-8396-0746-6

Wang, Shuo, Gao, Yuhui, Hodgkinson, Gerard P. ORCID: 0000-0003-4824-4920, Rousseau, Denise ORCID: 0000-0003-0712-7189 and Flood, Patrick C. ORCID: 0000-0002-2465-7432 (2014) Opening the black box of CSR decision making: A policy-capturing study of charitable donation decisions in China. Journal of Business Ethics, 128 (3). pp. 665-683. ISSN 0167-4544

Curry, Neil and Gao, Yuhui (2012) Low cost airlines - a new customer relationship? an analysis of service quality, service satisfaction and customer loyalty in a low cost setting. Services Marketing Quarterly, 33 (2). pp. 104-118. ISSN 1533-2969

Wang, Xiaoxia and Gao, Yuhui ORCID: 0000-0002-0449-4170 (2010) Irish consumers' perception of Chinese brands and how to improve the "Made in China" image. Journal of Asia Business Studies, 4 (2). pp. 80-85. ISSN 1558-7894

Gao, Yuhui ORCID: 0000-0002-0449-4170 (2010) Measuring marketing performance: a review and a framework. The Marketing Review, 10 (1). pp. 25-40. ISSN 1469-347X

Gao, Yuhui and Bradley, Frank (2007) Engendering a market orientation: exploring the invisible role of leaders’ personal values. Journal of Strategic Marketing, 15 (2-3). pp. 79-89. ISSN 0965-254X