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Acikgoz, Fulya, Busalim, Abdelsalam orcid logoORCID: 0000-0001-5826-8593, Lynn, Theo orcid logoORCID: 0000-0001-9284-7580 and Iahad, Noorminshah A. (2026) Understanding Gen Z consumers’ perceptions of sustainable fashion clothing: a PLS-SEM and fsQCA approach. Journal of Business Research, 208 . ISSN 1873-7978

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