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Busalim, Abdelsalam orcid logoORCID: 0000-0001-5826-8593, Lynn, Theo orcid logoORCID: 0000-0001-9284-7580 and Wood, Charles M. (2025) Consumer resistance to sustainable fashion: evidence from the USA and India. Journal of Fashion Marketing and Management: An International Journal, 29 (3). pp. 371-394. ISSN 1758-7433

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