Browse DORAS
Browse Theses
Search
Latest Additions
Creative Commons License
Except where otherwise noted, content on this site is licensed for use under a:

Subject: Marketing

Number of items at this level: 23.

Article

Dunne, Siobhan (2008) The Irish Research electronic Library initiative – levelling the playing field? Library Management, 29 (8). pp. 757-769. ISSN 0143-5124

Geiger, Susi and Martin, Shane (1999) The internet as a relationship marketing tool - some evidence from Irish companies. Irish Marketing Review, 12 (2). ISSN 0790-7362

Conference or Workshop Item

Lynn, Theo and Muzellec, Laurent and Bruton, Neil (2010) Justifying institutional investment in OER development: OERs as marketing vehicle. In: Open Ed 2010 - 7th Annual Open Education Conference, 2-4 November 2010, Barcelona, Spain.

Thesis

Healy, Jason C. (2012) A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities. PhD thesis, Dublin City University.

Boehm, Diana Nadine (2012) Collaborative networks for scientific knowledge commercialisation: A science-to-business marketing approach. PhD thesis, Dublin City University.

Wang, Shuo (2011) Strategic decision-making of Chinese managers on corporate social responsibility issues: A policy-capturing study. PhD thesis, Dublin City University.

Richardson, Brendan (2007) Consumption outside the market: an ethnography of consumer resistance among football fans. PhD thesis, Dublin City University.

O'Neill, Maurice W (2000) An exploration of structural material choice processes in Irish residential construction. Master of Business Studies thesis, Dublin City University.

Robbins, Peter (2000) Environmental consumerism and its capacity to confer competitive advantage to producers & distributors of specific FMCG brands in Ireland. Master of Business Studies thesis, Dublin City University.

Sherlock, Roger (1999) The switch drug phenomenon: a phenomenological inquiry into the role of nicotine replacement therapy in smoking cessation behaviour. Master of Business Studies thesis, Dublin City University.

O'Toole, Carol (1997) An investigation of the marketing of personal financial services organisations in the Republic of Ireland, with particular reference to the changing role of women in Irish society. PhD thesis, Dublin City University.

Kane, Orla (1997) The nature of evolution and change of the marketing channel and selected segments of the market in the personal computer industry in Ireland. Master of Business Studies thesis, Dublin City University.

Ennis, Sean (1997) Towards an understanding of marketing planning practices in indigenous small firms in the electronics sector in the republic of Ireland. PhD thesis, Dublin City University.

Samuels, Abigail Melanie (1995) An investigation into the factors associated with the success or failure of new products in the Irish food market. Master of Business Studies thesis, Dublin City University.

Kennedy, Íde (1995) Evaluating the advertiser-advertising agency relationship. Master of Business Studies thesis, Dublin City University.

Gavaghan, J. Cyril (1995) The quality of industrial sales performance and its contribution to the success of firms in the Republic of Ireland. Master of Business Studies thesis, Dublin City University.

Moorhead, Lorna (1994) Towards an integrative approach to IMS: the case of Central and Eastern Europe. Master of Business Studies thesis, Dublin City University.

O'Shea, Josephine Ann (1994) Towards quality in marketing: a small firm context. Master of Business Studies thesis, Dublin City University.

O'Shea, Josephine Ann (1994) Towards quality in marketing: a small firm context. Master of Business Studies thesis, Dublin City University.

Mitchell, Malcolm (1993) The marketing of tourism services in Ireland as represented by the hotel and catering industries. Master of Business Studies thesis, Dublin City University.

Carpenter, Marie (1993) The marketing strategies of banks to small businesses in the Republic of Ireland with particular reference to the determinants and impact of service quality. PhD thesis, Dublin City University.

O'Connor, Ciara (1991) Pre-testing advertisements for effectiveness of communication. Master of Business Studies thesis, Dublin City University.

Working Paper

de Burca, Seán and McLoughlin, Damien (1996) The grounded theory alternative in business network research. DCU Business School Research Paper Series. (Paper No. 4). Dublin City University Business School, Ireland. ISSN: 1393-290X

This list was generated on Tue Sep 30 01:08:42 2014 IST.