Subject: Marketing

Article

Dunne, Siobhan (2008) The Irish Research electronic Library initiative – levelling the playing field? Library Management, 29 (8). pp. 757-769. ISSN 0143-5124

Geiger, Susi and Martin, Shane (1999) The internet as a relationship marketing tool - some evidence from Irish companies. Irish Marketing Review, 12 (2). ISSN 0790-7362

Conference or Workshop Item

Lynn, Theo and Muzellec, Laurent and Bruton, Neil (2010) Justifying institutional investment in OER development: OERs as marketing vehicle. In: Open Ed 2010 - 7th Annual Open Education Conference, 2-4 November 2010, Barcelona, Spain.

Thesis

Healy, Jason C. (2012) A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities. PhD thesis, Dublin City University.

Boehm, Diana Nadine (2012) Collaborative networks for scientific knowledge commercialisation: A science-to-business marketing approach. PhD thesis, Dublin City University.

Wang, Shuo (2011) Strategic decision-making of Chinese managers on corporate social responsibility issues: A policy-capturing study. PhD thesis, Dublin City University.

Richardson, Brendan (2007) Consumption outside the market: an ethnography of consumer resistance among football fans. PhD thesis, Dublin City University.

Working Paper

de Burca, Seán and McLoughlin, Damien (1996) The grounded theory alternative in business network research. DCU Business School Research Paper Series. (Paper No. 4). Dublin City University Business School, Ireland. ISSN: 1393-290X