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Supervisors: Gannon, Michael

Number of items: 5.

Masters Thesis

Morrissey, Margaret (1999) Price bundling: a technique to simultaneously increase profitability and enhance consumer value perceptions: case - the tourism industry. Master of Business Studies thesis, Dublin City University.

Brennan, Majella (1997) Procurement marketing and environmentalism: the case of German retailers and the personal care products industry. Master of Business Studies thesis, Dublin City University.

Brennan, Majella (1997) Procurement marketing and environmentalism: the case of German retailers and the personal care products industry. Master of Business Studies thesis, Dublin City University.

Laffan, Joanne (1996) The partner selection process of alliances in the manufacturer-distributor marketing channel: a case approach. Master of Business Studies thesis, Dublin City University.

Moorhead, Lorna (1994) Towards an integrative approach to IMS: the case of Central and Eastern Europe. Master of Business Studies thesis, Dublin City University.

This list was generated on Sun Apr 23 08:02:12 2017 IST.