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Innovating the innovation process: An organisational experiment in global pharma pursuing radical innovation

Robbins, Peter ORCID: 0000-0002-5223-7718 and O'Gorman, Colm ORCID: 0000-0003-4732-7433 (2015) Innovating the innovation process: An organisational experiment in global pharma pursuing radical innovation. R&D Management, 45 (1). pp. 76-93. ISSN 0033-6807

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Abstract

The challenge of managing the fuzzy front-end of the innovation process is particularly acute for large, multi-brand, R&D-intensive firms. Poor performance at generating radical innovations has resulted in many large organisations seeking to innovate how they organise for innovation. This paper presents an inductive, longitudinal study of an organisational experiment that sought to get ‘game-changing, radical ideas’ into the new product development funnel of a Top 3 pharma. The immediate outcomes of a team based internal innovation tournament included thirty three new product ideas, fourteen of which were radical. The medium term outcome of the experiment was a re-organisation of how the firm now pursues radical innovation activities. We link these outcomes to team leadership, contrasting innovation processes, including decisions about how to incorporate the ‘voice of the consumer’. The inductive, longitudinal study suggests causal interconnections between innovation team leadership, innovation team processes, and innovation outcomes.

Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:Research & Development; R&D Management
Subjects:Business > Innovation
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Publisher:Wiley
Official URL:http://dx.doi.org/10.1111/radm.12054
Copyright Information:© 2015 Wiley The definitive version is available at www3.interscience.wiley.com
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:20511
Deposited On:25 Mar 2015 14:27 by Colm O'gorman . Last Modified 26 Jan 2022 12:49

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  • Innovating the innovation process: An organisational experiment in global pharma pursuing radical innovation. (deposited 25 Mar 2015 14:27) [Currently Displayed]

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