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Content profiling and translation scenarios

Castilho, Sheila orcid logoORCID: 0000-0002-8416-6555 and O'Brien, Sharon orcid logoORCID: 0000-0003-4864-5986 (2016) Content profiling and translation scenarios. The Journal of Internationalization and Localization, 3 (1). pp. 18-37. ISSN 2032-6904

Today’s companies are overwhelmed with the need to create a huge amount of content, faster, customized, and for numerous media platforms, in order to support their products. Struggling with managing this amount of information, companies have now realised that the strategic management of multilingual enterprise content has become essential. Strategic management involves profiling content, its uses, its end readers and deciding what should be translated, into which languages, using which translation processes and technology. Profiling enterprise content is necessary in order to maximize the quality of the content and its translation at minimum effort and cost by reducing complexity. By targeting the audience, content could be categorized according to the expectation of the end-users, and so, different translation scenarios can be applied to different content types. This article will discuss the challenges of profiling content within the enterprise, as well as translation scenarios focusing on the decisions that push content in one or another direction.
Item Type:Article (Published)
Uncontrolled Keywords:content profiling; translation strategy; translation; machine translation
Subjects:Computer Science > Machine translating
DCU Faculties and Centres:UNSPECIFIED
Publisher:John Benjamins Publishing
Official URL:https://doi.org/10.1075/jial.3.1.02cas
Copyright Information:© 2016 John Benjamins Publishing
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:23080
Deposited On:13 Mar 2019 10:47 by Thomas Murtagh . Last Modified 20 Jan 2021 16:49

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