Castilho, SheilaORCID: 0000-0002-8416-6555 and O'Brien, SharonORCID: 0000-0003-4864-5986
(2016)
Content profiling and translation scenarios.
The Journal of Internationalization and Localization, 3
(1).
pp. 18-37.
ISSN 2032-6904
Today’s companies are overwhelmed with the need to create a huge amount of content,
faster, customized, and for numerous media platforms, in order to support their products.
Struggling with managing this amount of information, companies have now realised that the
strategic management of multilingual enterprise content has become essential. Strategic
management involves profiling content, its uses, its end readers and deciding what should be
translated, into which languages, using which translation processes and technology. Profiling
enterprise content is necessary in order to maximize the quality of the content and its translation
at minimum effort and cost by reducing complexity. By targeting the audience, content could be
categorized according to the expectation of the end-users, and so, different translation scenarios
can be applied to different content types. This article will discuss the challenges of profiling
content within the enterprise, as well as translation scenarios focusing on the decisions that push
content in one or another direction.