The modern-day web-user plays a far more active role in the creation of content for the web as a whole. In this paper we present Annoby, a free-text annotation system built to give users a more interactive experience of the events of the Rugby World Cup 2007. Annotations can be used for query-independent ranking of both the annotations and the original recorded video footage (or documents) which has been annotated, based on the social interactions of a community of users. We present two algorithms, AuthorRank and MessageRank, designed to take advantage of these interactions so as to provide a means of ranking documents by their social impact.