aceMedia is a 4 year EC part-funded FP6 Integrated Project, ending in December 2007. The project has developed tools to enable users to manage and share both personal and purchased content across PC, STB and mobile platforms. Knowledge-based analysis and ontologies have been successfully exploited in an end-to-end system to enable automated semantic annotation and retrieval of multimedia content. The paper briefly describes the objectives of aceMedia and the application of knowledge-based analysis in the project.