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From Production to Reception: Advancing Subtitling for the Deaf and Hard of Hearing in China

Wang, Rongyu orcid logoORCID: 0009-0001-9640-3503 (2026) From Production to Reception: Advancing Subtitling for the Deaf and Hard of Hearing in China. PhD thesis, Dublin City University.

Abstract
By making sound visible on screen, subtitling for the deaf and hard of hearing (SDH) supports access to audiovisual content for people with hearing impairments. At present, SDH is already well established in many developed countries, but in China its development is still in its infancy. It was this context that motivated the present research. In the process of designing SDH subtitles for the Chinese context, it was found that little academic attention had been paid to the production side, and that little was known about how professional SDH subtitlers make decisions in practice. Yet their experience could offer useful guidance for SDH production in China. Against this background, this thesis approaches SDH through two connected phases: production (Phase I) and reception (Phase II). In Phase I, semi-structured interviews were carried out with nine professional SDH subtitlers to explore their decision-making in practice. The qualitative analysis identified six themes: workflow and process optimisation, SDH guidelines, technical and practical constraints, audience-centred considerations, subjectivity in interpretation, and differences in content and background. These themes were then used to inform the design of the SDH subtitles tested in the next phase. In Phase II, an eye-tracking reception study was conducted with 38 Deaf and Hard of Hearing (DHH) viewers in China to compare SDH subtitles with standard subtitles in terms of cognitive load, comprehension, and viewing experience. The findings suggest that, compared with standard subtitles, SDH subtitles were associated with better comprehension, with no evidence of increased cognitive load, and produced similar levels of engagement and enjoyment. Overall, the thesis provides empirical support for the wider use of SDH in China and, it is hoped, will encourage further research on SDH among the Chinese DHH community.
Metadata
Item Type:Thesis (PhD)
Date of Award:25 August 2026
Refereed:No
Supervisor(s):Moorkens, Joss
Uncontrolled Keywords:Accessibility, Subtitles, Deaf, Hard of hearing
Subjects:Social Sciences > Social Sciences (miscellaneous)
Social Sciences > Geography, Planning and Development
Social Sciences > Health (social science)
Social Sciences > Linguistics and Language
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science
DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Applied Language and Intercultural Studies
Research Institutes and Centres > Centre for Translation and Textual Studies (CTTS)
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 License. View License
Funders:School of Applied Language and Intercultural Studies
ID Code:33162
Deposited On:02 Nov 2026 14:51 by Joss Moorkens . Last Modified 02 Nov 2026 14:51
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