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Jump to: 2020 | 2017
Number of items: 2.

2020

Liang, Xiaoning orcid logoORCID: 0000-0001-9475-6092 and Gao, Yuhui orcid logoORCID: 0000-0002-0449-4170 (2020) Marketing performance measurement systems and firm performance: are marketing capabilities the missing links? European Journal of Marketing, 54 (4). pp. 885-907. ISSN 0309-0566

2017

Liang, Xiaoning (2017) Examining the effects of marketing performance measurement systems on firm Performance through the Lens of marketing capabilities: A mixed methods study of Irish firms. PhD thesis, Dublin City University.

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