Robbins, Peter
ORCID: 0000-0002-5223-7718
(2025)
How AI Can Turn Up the Volume on the Voice of the Consumer in New Product Development.
In: Ul Islam, Jamid, (ed.)
Customer Engagement and Digital Business.
Management of Technology & Innovation
.
Rutledge, London, pp. 200-218.
ISBN 9781032831626