2022

Zimmermann, Robert, Mora, Daniel, Cirqueira, Douglas ORCID: 0000-0002-1283-0453, Helfert, Markus ORCID: 0000-0001-6546-6408, Bezbradica, Marija ORCID: 0000-0001-9366-5113, Werth, Dirk, Weitzl, Wolfgang Jonas ORCID: 0000-0001-9208-435X, Riedl, René and Auinger, Andreas ORCID: 0000-0002-2672-0896 (2022) Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence. Journal of Research in Interactive Marketing, 17 (2). ISSN 2040-7122