Browse DORAS
Browse Theses
Search
Latest Additions
Creative Commons License
Except where otherwise noted, content on this site is licensed for use under a:

Collaborative networks for scientific knowledge commercialisation: A science-to-business marketing approach

Boehm, Diana Nadine (2012) Collaborative networks for scientific knowledge commercialisation: A science-to-business marketing approach. PhD thesis, Dublin City University.

Full text available as:

[img]
Preview
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
2832Kb

Abstract

Scientific-knowledge commercialisation has become a primary objective for universities worldwide. Science-industry exchange is a prerequisite for innovation. Collaborations are viewed as key to this objective. Despite government financing, artificially supporting the development of such networks has proved difficult. This study extends relationship marketing’s B-2-B model by using a unique multiple-stakeholder research design to explore why, how and by whom scientific-knowledge-commercialisation networks are established and managed. The study uses qualitative evidence from 82 stakeholders in 17 collaborative projects in Irish and German universities. This approach facilitates an analysis of the true value of the stakeholders’ roles. This provides for a holistic view, as opposed to prior research which reported findings based on analysis of one or two stakeholders. The study demonstrates how contextual differences impact on scientific-knowledge commercialisation in Ireland and Germany. The study finds that network capabilities are the main reason that collaborative networks are established. It finds that enduring networks are conduits for innovation and scientific-knowledge commercialisation due to continuously improving capabilities. Stakeholder retention is a catalyst for improving collaborative networks. Stakeholder retention results from stakeholder loyalty. Stakeholders become loyal because they are content with the overall relationship and quality of the commercialisation service. It is fundamental that stakeholders understand each other’s roles and motives as incongruities hamper network development. The findings highlight the central role that PIs play in building and managing relationships. The PI, like the entrepreneur, has to be ‘a jack of all trades’, taking on the roles of negotiator and project/ relationship manager. These roles are in addition to the traditional role of teaching, researching, acquiring funding, Ph.D. supervision and mentoring and administration. The findings suggest that PIs are better placed than TTO managers to act as boundary spanners between science and industry.

Item Type:Thesis (PhD)
Date of Award:November 2012
Refereed:No
Supervisor(s):Hogan, Teresa
Uncontrolled Keywords:Scientific-knowledge commercialisation; collaboration; innovation networks
Subjects:Business > Innovation
Business > Marketing
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 3.0 License. View License
ID Code:17389
Deposited On:14 Nov 2012 11:00 by Diana Nadine Boehm. Last Modified 14 Nov 2012 11:00

Download statistics

Archive Staff Only: edit this record