Login (DCU Staff Only)
Login (DCU Staff Only)

DORAS | DCU Research Repository

Explore open access research and scholarly works from DCU

Advanced Search

The path to the Aras: (the role of political communications in the election of Mary McAleese as the eighth President of Ireland)

Collins, Suzanne (2001) The path to the Aras: (the role of political communications in the election of Mary McAleese as the eighth President of Ireland). Master of Arts thesis, Dublin City University.

This thesis will attempt to explore aspects of political communications in Ireland. The political communications strategy of Fianna Fail will be focused upon, through an examination of the electoral campaign of Mary McAleese in her bid, in 1997, to become the eighth President of Ireland. The various components of the election campaign will be assessed and appraised as they came together to result in a victory for Fianna Fail. McAleese’s campaign will be examined in two phases. Firstly, her successful campaign to gain a nomination from Fianna Fail, when she was not a member of the party, and secondly her campaign to convince the electorate to vote for her. In an examination of both phases of the campaign McAleese’s target audience, core message and the role of the Fianna Fail party will be discussed. The second phase of McAleese’s campaign will examine her use of non-mediated and mediated political communication and the role of political communication in her success.
Item Type:Thesis (Master of Arts)
Date of Award:2001
Supervisor(s):Horgan, John
Uncontrolled Keywords:Communication in politics; Presidents Ireland Election History 20th century
Subjects:Social Sciences > Communication
Social Sciences > Mass media
Social Sciences > Political science
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Communications
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 3.0 License. View License
ID Code:18427
Deposited On:18 Jul 2013 10:23 by Celine Campbell . Last Modified 18 Jul 2013 10:23

Full text available as:

[thumbnail of Suzanne_Collins.pdf]
PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader


Downloads per month over past year

Archive Staff Only: edit this record