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The role of computer mediated environment and simulations in mediating consumers' personal and domestic life-worlds

Siddiqui, Shakeel (2008) The role of computer mediated environment and simulations in mediating consumers' personal and domestic life-worlds. PhD thesis, Dublin City University.

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Abstract

This thesis examines the impacts of consumption of simulations. Using ethnographic methods, it explores how Irish consumers are using simulated products in lieu of the real and tangible, and how consumption of these simulations impact on their lifeworlds. Drawing heavily upon Jean Baudrillard’s conceptions of simulacra and hyperreality, it argues that consumers adapt to the differences between simulated and real worlds, by accepting the replacement of tangibles by simulations, and by aiming to situate their selves seamlessly between these two worlds. It further argues that within consumers’ lives cyberspace manifests itself as a field of tensions and discourses of power, and that consumers feel that mastery of this ethereal domain empowers them. It finds that consumers use cyberspace as a place to create lived experience narratives, and that these narratives become an important component of their life-worlds.

Item Type:Thesis (PhD)
Date of Award:November 2008
Refereed:No
Supervisor(s):Turley, Darach
Uncontrolled Keywords:mediated environment; marketplace; discourses of power; cyberspace; internet;
Subjects:Business > Consumer behaviour
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 3.0 License. View License
ID Code:549
Deposited On:10 Nov 2008 11:10 by Shakeel Siddiqui. Last Modified 16 Feb 2009 16:06

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