Asheq, Ahmed Al, Hasan, Rajibul and Coughlan, Joseph (2026) Social Networking Site Users’ Behavioral Responses Toward Travel Destinations Promoted by Virtual Influencers: A Multiple-Model Comparison Approach. Journal of Travel Research, 65 (5). pp. 1382-1420. ISSN 1552-6763
Asheq, Ahmed Al, Tanchi, Khadiza Rahman, Akhter, Sabrina, Kamruzzaman, Md. and Islam, K. M. Anwarul (2022) Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market. Innovative Marketing, 81 (1). pp. 94-103. ISSN 1816-6326
Rahaman, Md.Atikur, Hassan, H. M. Kamrul, Asheq, Ahmed Al and Islam, K. M. Anwarul (2022) The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory. PLoS ONE, 17 (9). ISSN 1932-6203