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2019

Iftikhar, Rehan, Pourzolfaghar, Zohreh orcid logoORCID: 0000-0001-8282-7260 and Helfert, Markus orcid logoORCID: 0000-0001-6546-6408 (2019) Omnichannel value chain: mapping digital technologies for channel integration activities. In: Information Systems Development: Information Systems Beyond 2020, 28-30 Aug 2019, Toulon, France.

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