Iftikhar, Rehan
ORCID: 0000-0002-8363-2323
(2025)
Unlocking the VR Potential in Retail: From 3D Showcases to Fully Immersive Shopping Experience.
In: Islam, Jamid Ul, (ed.)
Customer Engagement and Digital Business.
Routledge, London.
ISBN 9781003508083