This dissertation is an analysis of the political economy of the Republic of Ireland's television broadcasting policy in the period between 1997 and 2007. It is primarily concerned with Irish policy approaches to the introduction of digital terrestrial television (DTT) and the restructuring of public service broadcasting (PSB). Whereas policy addressing these two policy areas had been articulated in the late 1980s, it was not until the period under review that significant policy endeavours took place. The research is primarily concerned with identifying the articulation of state/market relations as manifested in policy making and assessing the relative effectiveness/success of such policy changes relative to specific policy aims in communications and media and the larger strategies and activities of the Irish state.