We introduce the novel concept of applying economic mechanism design to software development process, and aim to find ways to adjust the incentives and disincentives of the software organization to align them with the motivations of the participants in order to maximize the delivered value of a software project. We envision a set of principles to design processes that allow people to be self motivated but constantly working toward project goals. The resulting economic mechanism will rely on game theoretic principles (i.e. Stackelberg games) for leveraging the incentives, goals and motivation of the participants in the service of project and organizational goals.