This dissertation aims to give a detailed understanding of financial management in a sample of Dublin families. By focusing on dual as well as single-earner couples, the findings reflect the behaviour and attitudes of this growing segment in Irish society. Sociological and marketing studies on dual-earner families were used as a theoretical backdrop for this investigation. Three separate levels of analysis were used in conducting the research. Firstly, family budgets were examined using data from the latest available Household Budget Survey (1987). Differences were identified in expenditure patterns in a total of 708 dual- and single-earner families within the Dublin region. Secondly, the systems of family finance used by a sample of Dublin families were examined. Four hundred individuals (two hundred couples) were chosen by quota sample in randomly selected locations. Controls of age, social class and work status of the wife were implemented and self-administered questionnaires were separately completed by husband and wife. Management and control o f finances were examined as well as levels of satisfaction. In a cluster analysis, five personal money management styles were identified. Finally, a sub-sample of twelve couples was chosen for a more detailed examination. Depth interviews were conducted with husbands and wives separately and findings are presented concerning spending, saving and financial decision-making. Conclusions are drawn relating to each element of this study and recommendations are made for those marketing to such families.