This paper outlines the details of seven case studies involving the pi-lot usage of the new standard ISO/IEC 29110standard ‘Lifecycle Profiles for Very Small Entities’, which was specifically designed by Working Group 24 of ISO/IEC JTC1/SC7 to address the standardization needs of Very Small Entities (VSEs). The purpose of this paper is to add substantially to the body of knowledge and the literature on the rollout and implementation of this new and evolving standard and to act as guidance for other researchers in the design and implementation of ISO/IEC 29110 case studies. Furthermore it is hoped that that the lessons learnt from these case studies will help promote the adoption of this new standard in an industrial setting.