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A trust label system for communicating trust in cloud services

Emeakaroha, Vincent C., Fatema, Kaniz, van der Werff, Lisa orcid logoORCID: 0000-0003-4529-4690, Healy, Philip, Lynn, Theo orcid logoORCID: 0000-0001-9284-7580 and Morrison, John P. orcid logoORCID: 0000-0002-0134-6025 (2016) A trust label system for communicating trust in cloud services. IEEE Transactions on Services Computing, 10 (5). pp. 689-700. ISSN 1939-1374

—Cloud computing is rapidly changing the digital service landscape. A proliferation of Cloud providers has emerged, increasing the difficulty of consumer decisions. Trust issues have been identified as a factor holding back Cloud adoption. The risks and challenges inherent in the adoption of Cloud services are well recognised in the computing literature. In conjunction with these risks, the relative novelty of the online environment as a context for the provision of business services can increase consumer perceptions of uncertainty. This uncertainty is worsened in a Cloud context due to the lack of transparency, from the consumer perspective, into the service types, operational conditions and the quality of service offered by the diverse providers. Previous approaches failed to provide an appropriate medium for communicating trust and trustworthiness in Clouds. A new strategy is required to improve consumer confidence and trust in Cloud providers. This paper presents the operationalisation of a trust label system designed to communicate trust and trustworthiness in Cloud services. We describe the technical details and implementation of the trust label components. Based on a use case scenario, an initial evaluation was carried out to test its operations and its usefulness for increasing consumer trust in Cloud services.
Item Type:Article (Published)
Uncontrolled Keywords:Service Monitoring; Trustmark; Cloud Services; Data Location; Trust Label; Cloud Computing; Trustworthiness
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Official URL:http://dx.doi.org/10.1109/TSC.2016.2553036
Copyright Information:© 2016 IEEE
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:22240
Deposited On:12 Feb 2018 11:24 by Thomas Murtagh . Last Modified 26 Nov 2020 16:49

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