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Sowing the seeds of subsidiary influence: social positioning and political targeting approaches

Conroy, Kieran M., Collings, David G. orcid logoORCID: 0000-0003-1252-7080 and Clancy, Johanna (2018) Sowing the seeds of subsidiary influence: social positioning and political targeting approaches. Global Strategy Journal . ISSN 2042-5805

Abstract
Research summary This paper emphasises the social and political dimensions of subsidiary influence in strategically repositioning the subsidiary’s mandate. The specific skills subsidiary actors deploy in attempting to influence corporate headquarters have largely been neglected in existing literature. Drawing from a micro-political perspective, we provide a more nuanced, fine-grained understanding of subsidiary influence by illuminating how influence is augmented and enriched through the concomitant effects of subsidiary actors’ social and political skills. Using a multiple case study analysis, drawing on qualitative interviews, we illustrate how subsidiary actors’ social skills are used to continuously create, maintain and develop spaces of social engagement with corporate decision makers, whereas political skill involves the ability to leverage social spaces by developing specific influence tactics such as targeting, showcasing and framing. Managerial summary Subsidiaries of multinational companies play an increasingly dominant role in the global business environment. The role of the individual subsidiary actor in influencing corporate management is crucial to the development of the subsidiary mandate. Despite this, very little is known about the micro-level skills that individual subsidiary actors draw upon to influence the development of their mandates. This paper explores how subsidiary actors channel key social and political skills in strategically repositioning their mandates within the multinational enterprise. We find that subsidiary actors may use their social skill to establish increased interaction and communication with key corporate decision makers, whereas political skill is used to develop a variety of influence tactics.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:Subsidiary Influence; Micro-politics; Social and Political skill; Mandate Repositioning; MNE; Subsidiary manager; Social influence; Political influence; Micro-foundations
Subjects:UNSPECIFIED
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Publisher:Wiley
Official URL:https://doi.org/10.1002/gsj.1323
Copyright Information:© 2018 Wiley
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:22455
Deposited On:13 Jul 2018 15:19 by Thomas Murtagh . Last Modified 01 Jun 2020 03:30
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