Sowing the seeds of subsidiary influence: social positioning and political targeting approaches
Conroy, Kieran M., Collings, David G.ORCID: 0000-0003-1252-7080 and Clancy, Johanna
(2018)
Sowing the seeds of subsidiary influence: social positioning and political targeting approaches.
Global Strategy Journal
.
ISSN 2042-5805
Research summary
This paper emphasises the social and political dimensions of subsidiary influence in strategically
repositioning the subsidiary’s mandate. The specific skills subsidiary actors deploy in attempting
to influence corporate headquarters have largely been neglected in existing literature. Drawing
from a micro-political perspective, we provide a more nuanced, fine-grained understanding of
subsidiary influence by illuminating how influence is augmented and enriched through the
concomitant effects of subsidiary actors’ social and political skills. Using a multiple case study
analysis, drawing on qualitative interviews, we illustrate how subsidiary actors’ social skills are used
to continuously create, maintain and develop spaces of social engagement with corporate decision
makers, whereas political skill involves the ability to leverage social spaces by developing specific
influence tactics such as targeting, showcasing and framing.
Managerial summary
Subsidiaries of multinational companies play an increasingly dominant role in the global business
environment. The role of the individual subsidiary actor in influencing corporate management is
crucial to the development of the subsidiary mandate. Despite this, very little is known about the
micro-level skills that individual subsidiary actors draw upon to influence the development of their
mandates. This paper explores how subsidiary actors channel key social and political skills in
strategically repositioning their mandates within the multinational enterprise. We find that
subsidiary actors may use their social skill to establish increased interaction and communication
with key corporate decision makers, whereas political skill is used to develop a variety of influence
tactics.
Metadata
Item Type:
Article (Published)
Refereed:
Yes
Uncontrolled Keywords:
Subsidiary Influence; Micro-politics; Social and Political skill; Mandate Repositioning; MNE; Subsidiary manager; Social influence; Political influence; Micro-foundations