In this position paper we describe a conceptual model for intelligent Big Data analytics based on both semantic and machine learning AI techniques (called AI ensembles). These processes are linked to business outcomes by explicitly modelling data value and using semantic technologies as the underlying mode for communication between the diverse processes and organisations creating AI ensembles. Furthermore, we show how data governance can direct and enhance these ensembles by providing recommendations and insights that to ensure the output generated produces the highest possible value for the organisation.