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Transatlantic market competition between hybrid carrier and long-haul low-cost carrier business models

Renehan, Damian orcid logoORCID: 0000-0003-2077-3791 and Efthymiou, Marina orcid logoORCID: 0000-0001-8611-5973 (2020) Transatlantic market competition between hybrid carrier and long-haul low-cost carrier business models. Journal of Aerospace Technology and Management, 12 . pp. 1-16. ISSN 1984-9648

Abstract
Long-haul low-cost carrier (LHLC) business models are generating considerable interest from the aviation practitioners and academics. Despite the high interest for the LHLC business model, only few have compared the LHLC business model to hybrid carrier business model and studied how airlines can compete with LHLCs. This paper analyses the differences of hybrid and long-haul low-cost carrier models and shows how Aer Lingus airlines has secured its dominant position in the Irish–US market. Product comparison with the help of in-depth interviews with key aviation practitioners as well as secondary data about the capacity and demand of the two carriers in question proves the differences between the two models. Porter five forces model provides an overview of the external competitive environment where the airlines in question operate. The research concluded that the hybrid and long-haul low-cost business model characteristics have many similarities, but also significant differences. It was also discovered that LHLC lack capacity and frequency as well as feeder traffic are very important elements for the transatlantic market. Robust route network including interline traffic and low operating cost, elements present in the hybrid airline business model, ensure profitability
Metadata
Item Type:Article (Published)
Refereed:Yes
Additional Information:Article Number: 1820
Uncontrolled Keywords:Long-haul low-cost; Hybrid airlines; Transatlantic flights; Airline competition; Airline business models
Subjects:UNSPECIFIED
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Publisher:Instituto de Aeronautica e Espaco (I A E)
Official URL:https://dx.doi.org/10.5028/jatm.v12.1110
Copyright Information:2020 The Authors. Open Access
Funders:Fundação Conrado Wessel
ID Code:25612
Deposited On:15 Mar 2021 17:47 by Marina Efthymiou . Last Modified 15 Mar 2021 17:47
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