Election coverage is often assumed to be different to everyday political coverage. We argue that this depends on political institutions. In majoritarian countries, where elections choose governments, election coverage should decisively move towards political competition and away from policy. In consensual countries, where coalitions are based on policy negotiations, there should be a less pronounced shift towards political competition and away from policy. To test this argument, we use an automatic coding system to study 0.9 billion words in Die Welt for 12 years and in the Financial Times for 30 years. The results support our institutional hypothesis.