Trust is regularly cited as one the main barriers for increased adoption of cloud computing, however conceptualisations of trust in cloud computing literature can be simplistic. This chapter briefly introduces the trust literature including definitions and antecedents of trust. Following an overview of cloud computing, we discuss some of the cited barriers to trust in cloud computing, and proposed mechanisms for building trust in the cloud. We present a high-level framework for exploring assurance (trust building) and accountability (trust repair) in the cloud and call for a more integrated multi-stakeholder approach to trust research in this multi-faceted context.