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Mapping press narratives of decarbonisation: insights on communication of climate responses

McNally, Brenda orcid logoORCID: 0000-0002-4405-6319 (2018) Mapping press narratives of decarbonisation: insights on communication of climate responses. The International Journal of Climate Change Impacts and Responses, 10 (1). pp. 39-57. ISSN 1835-7156

Abstract
Responding to the impacts of climate change by reducing carbon emissions requires significant social transformations including changing social practices as well as public expectations about well-being and social progress. However, reports of increasing public apathy about climate change and doubts about our collective ability to tackle the challenge represent barriers to broad citizen participation with processes of decarbonisation and low carbon transition (LCT). This has led researchers to focus on communication strategies that connect public(s) with climate responses, in other words, public engagement strategies that move beyond simply “telling science” and a focus on science literacy. This shift has implications for news media analysis of LCT. As conveyors of mainstream public narratives about decarbonisation, news media discourses have significant persuasive power and can connect citizens with LCT by shaping future imaginaries and/or expectations about societal responses to climate change. However, few studies specifically examine press discourses of LCT and evaluate press narratives about decarbonisation. Therefore, this interdisciplinary analysis maps Irish press discourses of LCT to develop novel insights for communication about building socially resilient climate responses. This article critically assesses the narrative components of press discourses and assesses how the dominant narratives about LCT perform as affective inputs. The findings show that storylines of dominant discourses present apocalyptic visions of the consequences of inaction or promote narratives of stasis via business-as-usual predictions of green benefits. These narratives do not offer visions of social or cultural change, or describe collaborative approaches for reducing our high-carbon lifestyles. Thus, Irish press narratives about climate responses limit possibilities for connecting with public(s) and building socially resilient solutions. The findings illuminate the need for journalism about climate responses to incorporate a wider range of narratives about LCT. The study further highlights a role for scientists in contributing to socially compelling narratives of decarbonisation.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:Press Narratives of Decarbonisation;, Climate Change Communication; Representations of Low Carbon Transition
Subjects:Social Sciences > Communication
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Communications
Publisher:Common Ground Research Network
Official URL:https://doi.org/10.18848/1835-7156/CGP/v10i01/39-5...
Copyright Information:© 2018 Common Ground Research Network
ID Code:29525
Deposited On:30 Jan 2024 16:43 by Brenda Mcnally . Last Modified 01 Feb 2024 17:40
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