In October 2019, the Teaching Enhancement Unit (TEU) at Dublin City University (DCU) organised a week of events for academic staff and students called ‘Promoting Academic Integrity Week’. The purpose was to provoke discussion with academics and students about academic integrity, why it is important and what can be done to uphold it. The TEU has been involved with an Erasmus+ project to create resources for academics around assessment design approaches to embed academic integrity. They wanted to collate these resources in a central ‘hub’ for academics and launch and promote it during the week of events. They also wanted to engage students in thinking about academic integrity and what it means, through an online quiz and inviting contributions to a ‘Declaration Wall’ in prominent campus locations. This paper discusses the TEU experience of planning, organising and rolling out the week of events. The paper also explores the reflections of the TEU on how the events were received by academic staff and students and ideas for refinements for a future iteration.