The latest in a growing number of edited volumes that take science communication as a phenomenon to be explored through science cultures is a rich book full of theoretical and methodological rigour. There are 17 chapters included here from 33 authors across 16 different countries containing selected paper contributions from the 2018 Science & You conference in Beijing jointly organised by the Chinese National Academy of Innovation Strategy and the University of Lorraine, France. With an opening address by Massimiano Bucchi, chapters are arranged thematically, with emphasis on the roles of institutions, state and media in the social dynamics and public understandings of science and technology across global cultures.