Objective: Family business research has long established a link between firm performance and its creativity. Whether it be banking and the Rothschilds or children’s entertainment and the Disneys, a family’s entrepreneurial creativity is held to engender transgenerational continuity, long-term orientation and enduring competitiveness. Taking creativity to mean the production of a significant novel and appropriate change in a given field by an individual or collective, we conducted a scoping review of the creativity and creative innovation literatures to better understand family business creativity (n = 140 papers). Approach: Using a scoping and iterative approach to identify and synthesise both literatures, we specifically examine family business innovation as creative behaviour. Results: First, we propose clear definitions to describe creativity in the family business context. Second, we demonstrate how the family business context presents a unique testbed for understanding creativity as innovation. Third, we summarise how individual, group and organisational factors may interact to generate or suppress individual and collective family business creativity. Fourth, we explained how the family business context affords unique conditions conducive to creative innovation because of the psychological capital (PsyCap) family businesses possess. Implications and Value: We discuss the novel proposition that the PsyCap construct is both a driver and propagator of family business creative success within the confines of its socio-ecological context, at the individual and firm level of analysis. To accommodate this complexity we propose a comprehensive research agenda guided by the socio-ecological model of health and the 3-Circle Model of Family Business, namely – The Triangulation Model of Family Business Creativity.