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Podcasting in Cuba: Building a Sense of Community through Transmedia Storytelling and Co-creation Practices

Rubio Arevich, Leysi orcid logoORCID: 0000-0003-0405-0980 (2025) Podcasting in Cuba: Building a Sense of Community through Transmedia Storytelling and Co-creation Practices. PhD thesis, Dublin City University.

Abstract
This research examines podcasting in Cuba during the period 2018-2024, offering an empirical study into the development and evolution of the medium within the context of the Caribbean nation. It explores how podcasting fosters the experience of community through transmedia storytelling and co-creation practices in Cuba. Podcasting has emerged as an unregulated medium within a media landscape shaped by the narrative of the Revolution since 1959, functioning ‘as an element of the political system, legitimised by the normative discourse’ (Sosa Valcárcel, 2021, p. 25). The study traces the evolution of the Cuban podcasting landscape over six years, during which the country’s sociopolitical conditions influenced the emergence, consolidation, and subsequent dispersal of the podcasting movement. Drawing on analytical listening of 85 podcast episodes, 27 semi-structured interviews with 32 podcasting media practitioners, and two focus groups involving ten podcast listeners, the research examines how communicative practices in Cuban podcasting contribute to community-building. Grounded in a conceptual framework centred on community, transmedia storytelling, and co-creation, the study identifies podcasting communities as multidirectional networks of interactions, comprising podcaster-to-listener (top-down), listener-to-podcaster (bottom-up), and listener-to-listener (horizontal) exchanges. These communities are formed and sustained through a series of interconnected interactions and communicative practices that generate meaning and contribute to the reconfiguration of the country’s communicative system. Furthermore, this research proposes a framework for recognising participatory and co-creative practices within podcasting, thereby offering a significant contribution to the field of podcast studies, particularly in the underexplored area of podcast communities. Finally, the research shifts the analytical lens away from dominant Western perspectives in podcast scholarship and broadens the scope to include the Global South, with particular emphasis on Latin America and the Caribbean.
Metadata
Item Type:Thesis (PhD)
Date of Award:27 August 2025
Refereed:No
Supervisor(s):Tuite, Declan
Subjects:Humanities > Culture
Social Sciences > Communication
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science
DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Communications
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 License. View License
ID Code:31474
Deposited On:25 Nov 2025 14:11 by Declan Tuite . Last Modified 25 Nov 2025 14:11
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