Login (DCU Staff Only)
Login (DCU Staff Only)

DORAS | DCU Research Repository

Explore open access research and scholarly works from DCU

Advanced Search

Product-service systems in Egypt: a multicase evaluation of field repair

Owida, A, Byrne, P.J. orcid logoORCID: 0000-0002-4446-1509, Heavey, C and El-Kilany, Khaled S. (2022) Product-service systems in Egypt: a multicase evaluation of field repair. International Journal of Emerging Markets, 17 (2). pp. 505-529. ISSN 1746-8817

Abstract
Purpose– The purpose of this paper aims to evaluate field repair within product-service system (PSS) models operated by multinational manufacturers in the Egyptian emerging market to better understand the unique characteristics of this evolving market and to identify differences compared to established markets. Design/methodology/approach– Case research was conducted on multinational manufacturers providing field repair services in Egypt. The sample is made up of 12 companies across different industries using convenience and purposive sampling. Data were collected using structured interviews. Findings– There is no common model for field repair PSSs provision in the Egyptian emerging market even within the same industry, which is influenced by several factors. One of these factors is the market type being emerging or established. However, some commonalities have been found between some industries such as computer, telecommunications and document processing. Yet, there is no structural difference in the supply networks used to provide field repair service offerings in the Egyptian emerging market compared to established markets with the trend of outsourcing evident as a main attribute of a PSS in emerging markets. The main differences between established and emerging markets are related to country, culture and customer factors, which are market-based. Among the main challenges and risks that internationalized manufacturers face in Egypt, is the low level of customer awareness. Research limitations/implications– Findings are limited to the studied cases and industries; yet, internationalized firms must deal with some unique challenges and difficulties in emerging markets. Practical implications– This paper assesses PSS requirements and provides deeper insights for companies looking to provide or expand manufacturing-based offerings into the Egyptian emerging market.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:After-sales service, Egypt, Emerging markets, Field service, Internationalization, Product-service systems
Subjects:Business > Economic policy
Business > Economics
Business > Business ethics
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Publisher:Emerald Publishing
Official URL:https://www.emerald.com/ijoem/article-abstract/17/...
Copyright Information:Authors
ID Code:31596
Deposited On:06 Oct 2025 08:55 by Pj Byrne . Last Modified 06 Oct 2025 08:55
Documents

Full text available as:

[thumbnail of Journal paper 1.pdf] PDF - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Creative Commons: Attribution 4.0
267kB
Metrics

Altmetric Badge

Dimensions Badge

Downloads

Downloads

Downloads per month over past year

Archive Staff Only: edit this record