Owida, A, Byrne, P.J.
ORCID: 0000-0002-4446-1509, Heavey, C and El-Kilany, Khaled S.
(2022)
Product-service systems in Egypt: a multicase evaluation of field repair.
International Journal of Emerging Markets, 17
(2).
pp. 505-529.
ISSN 1746-8817
Abstract
Purpose– The purpose of this paper aims to evaluate field repair within product-service system (PSS) models operated by multinational manufacturers in the Egyptian emerging market to better understand
the unique characteristics of this evolving market and to identify differences compared to established markets. Design/methodology/approach– Case research was conducted on multinational manufacturers providing
field repair services in Egypt. The sample is made up of 12 companies across different industries using
convenience and purposive sampling. Data were collected using structured interviews.
Findings– There is no common model for field repair PSSs provision in the Egyptian emerging market
even within the same industry, which is influenced by several factors. One of these factors is the market
type being emerging or established. However, some commonalities have been found between some
industries such as computer, telecommunications and document processing. Yet, there is no structural
difference in the supply networks used to provide field repair service offerings in the Egyptian
emerging market compared to established markets with the trend of outsourcing evident as a main
attribute of a PSS in emerging markets. The main differences between established and emerging
markets are related to country, culture and customer factors, which are market-based. Among the main
challenges and risks that internationalized manufacturers face in Egypt, is the low level of customer
awareness.
Research limitations/implications– Findings are limited to the studied cases and industries;
yet, internationalized firms must deal with some unique challenges and difficulties in emerging
markets.
Practical implications– This paper assesses PSS requirements and provides deeper insights for companies
looking to provide or expand manufacturing-based offerings into the Egyptian emerging market.
Metadata
| Item Type: | Article (Published) |
|---|---|
| Refereed: | Yes |
| Uncontrolled Keywords: | After-sales service, Egypt, Emerging markets, Field service, Internationalization, Product-service systems |
| Subjects: | Business > Economic policy Business > Economics Business > Business ethics |
| DCU Faculties and Centres: | DCU Faculties and Schools > DCU Business School |
| Publisher: | Emerald Publishing |
| Official URL: | https://www.emerald.com/ijoem/article-abstract/17/... |
| Copyright Information: | Authors |
| ID Code: | 31596 |
| Deposited On: | 06 Oct 2025 08:55 by Pj Byrne . Last Modified 06 Oct 2025 08:55 |
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