This article generates new insights into the changing profession of journalism. Empirically, we present the findings of 21 interviews with journalists working in the Irish and UK sports beats on their experiences of online abuse. Conceptually, we address the under-theorising of emotions in journalism by extending the utility and entanglement of emotion work and emotional labour. In doing so, we posit future lines of theoretical enquiry about individual and social regulation. Several key discoveries are presented. First, sports journalism is a distinctive profession because significant authentic emotional work is undertaken. This is only accentuated when online abuse occurs. Journalists are deeply affected by this abuse, personally and professionally. Second, online abuse towards sports journalists is now so ubiquitous as to be habitually accepted, and it has obscured the distinction between public and private spaces. Third, in response, sports journalists have been compelled to develop their own emotional strategies, including self-censorship, to cope with and manage online abuse. The findings presented here also pose practical and existential questions about the sustainability of the profession, especially in the absence of formal institutional supports or even an informal code of practice about how to cope with and respond to online abuse.