In July 2002, the Football Association of Ireland (FAI) announced that it had sold the live television rights to all of the Republic of Ireland’s home international fixtures during the period 2002 to 2006 to British Sky Broadcasting (BSkyB) for €7.5 million. In addition, the rights to delayed coverage of the internationals and coverage of the association’s domestic league were sold to the independent commercial station TV3. The state’s public service broadcaster, RTÉ, was left out in the cold thereby ending a forty-year relationship. Only one fifth of Irish homes had access to Sky Sports and although the announcement was greeted with dismay in almost every quarter the FAI described the deal as ‘too good to turn down’. If the deal had gone ahead fans would have had to subscribe to Sky Sports to watch live coverage of their national team playing in the qualifiers for the 2004 European Championship and the 2006 World Cup.