Abstract

This study is concerned with an evaluation of the women's and girls’ outer wear sector of the Irish clothing industry. It examines the sector’s performance throughout the 1980’s, using published and unpublished data. It undertakes a comparative analysis of the industry relative to specific countries which appear to have significant manufacturing advantages within this area of economic activity Further, the study incorporates a review of the current situation m the global clothing industry particularly m relation to strategic planning. Finally, this thesis suggests a strategy by which Irish manufacturers of women’s and girls’ outer wear might improve their prospects of survival and growth in an increasingly hostile business enviroment.