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Strategic planning in the women's and girl's outer wear sector of the Irish clothing industry

Fitzpatrick, Frank (1992) Strategic planning in the women's and girl's outer wear sector of the Irish clothing industry. Master of Business Studies thesis, Dublin City University.

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Abstract

This study is concerned with an evaluation of the women's and girls’ outer wear sector of the Irish clothing industry. It examines the sector’s performance throughout the 1980’s, using published and unpublished data. It undertakes a comparative analysis of the industry relative to specific countries which appear to have significant manufacturing advantages within this area of economic activity Further, the study incorporates a review of the current situation m the global clothing industry particularly m relation to strategic planning. Finally, this thesis suggests a strategy by which Irish manufacturers of women’s and girls’ outer wear might improve their prospects of survival and growth in an increasingly hostile business enviroment.

Item Type:Thesis (Master of Business Studies)
Date of Award:1992
Refereed:No
Supervisor(s):Chisnall, Peter M.
Uncontrolled Keywords:Strategic planning; Clothing trade Ireland
Subjects:Business > Commerce
Business > Management
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 3.0 License. View License
ID Code:19542
Deposited On:16 Oct 2013 14:25 by Celine Campbell. Last Modified 16 Oct 2013 14:25

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