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The grounded theory alternative in business network research

de Burca, Seán and McLoughlin, Damien (1996) The grounded theory alternative in business network research. DCU Business School Research Paper Series. (Paper No. 4). Dublin City University Business School, Ireland. ISSN: 1393-290X

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This paper presents a brief outline of the defining characteristics of grounded theory methodology. Such a focus was motivated by a desire to bring the methodology into clearer focus. Particular attention is paid to the debate grounded theory has engendered. In doing so, a number of misunderstandings, dilemmas and criticisms are highlighted. Thus, while one research strategy should not be emphasised to the exclusion of others, this paper advocates the use of grounded theory methodology as a fresh approach in addressing some of the research challenges associated with network studies.

Item Type:Working Paper (No. 4)
Uncontrolled Keywords:Business Networks; Grounded Theory;
Subjects:Business > Marketing
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School > DCU Business School Research Paper Series
Publisher:Dublin City University Business School
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:2085
Deposited On:04 Nov 2008 17:31 by Rachel Keegan. Last Modified 03 Feb 2009 14:56

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