Nonprofit translation activity driven by users and volunteer translators now represent a market force that easily rivals the mainstream translation and localization industries. While they still try to understand the drivers behind this nonprofit movement and occasionally attempt to tap in to these newly discovered “resources”, nonprofit translation efforts for good causes are growing at a phenomenal rate. This paper examines the case of The Rosetta Foundation as an example of a not-for-profit volunteer translation facilitator. The paper focuses on the motivating factors for volunteer translators. A survey was distributed to the several hundred volunteers who signed up as translators in the first few months of The Rosetta Foundation’s launch. The paper provides some background on what might well become the next generation of translation and localization and present the results of the survey. Finally, we will explore how The Rosetta Foundation, and other not-for-profit translation organisations might better motivate volunteers to contribute their skills and expertise.