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Patterns of exposure to the media of 12-17 year olds in second level schools in Ireland

Reynolds, Marion H (1990) Patterns of exposure to the media of 12-17 year olds in second level schools in Ireland. Master of Arts thesis, Dublin City University.

Abstract
This is an exploratory study of the exposure and attitudes to the media of young people. It is based on data assembled from a self-administered questionnaire completed by 991 students in 20 schools throughout Ireland. An analysis of the data revealed that ownership of the media in homes is high and there is little control of media usage by parents. The media appear to be little used in schools. Books are bought often by more than 50% and 48% are members of a library while 39% read a newspaper every day. Pirate radio stations are popular. Girls listen to radio more than boys, but boys listen to records more often. Half of them spent 23 hours per week watching television. Students differentiated between fantasy and realism. Violence on television was upsetting for 18%, mainly girls. Most visit the cinema occasionally. Although 24% own video recorders 56% watch videos regularly. Horror videos were the most popular. Most did not like ads, but had favourites which tended to be for products not marketed to young people such as alcoholic drinks. The media are the main source of information for young people and television enjoys high credibility. Gender was found to be an important variable.
Metadata
Item Type:Thesis (Master of Arts)
Date of Award:1990
Refereed:No
Supervisor(s):Gibbons, Luke
Uncontrolled Keywords:Television and youth; Media consumption by young people
Subjects:Social Sciences > Education
Social Sciences > Mass media
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Communications
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 3.0 License. View License
ID Code:19300
Deposited On:19 Sep 2013 14:07 by Celine Campbell . Last Modified 19 Sep 2013 14:07
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