The aim of Web services is the provision of software services to a range of different users in different locations. Service localisation in this context can facilitate the internationalisation and localisation of services by allowing their adaption to different locales. The authors investigate three dimensions: (i) lingual localisation by providing service-level language translation techniques to adopt services to different languages, (ii) regulatory localisation by providing standards-based mappings to achieve regulatory compliance with regionally varying laws, standards and regulations, and (iii) social localisation by taking into account preferences and customs for individuals and the groups or communities in which they participate. The objective is to support and implement an explicit modelling of aspects that are relevant to localisation and runtime support consisting of tools and middleware services to automating the deployment based on models of locales, driven by the two localisation dimensions. The authors focus here on an ontology-based conceptual information model that integrates locale specification into service architectures in a coherent way.