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Social role effects on gender stereotyping in Germany and Japan

Steinmetz, Janina, Bosak, Janine ORCID: 0000-0001-5701-6538, Szczesny, Sabine and Eagly, Alice (2014) Social role effects on gender stereotyping in Germany and Japan. Asian Journal Of Social Psychology, 17 (1). pp. 52-60. ISSN 1467-839X

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Abstract

Social role theory postulates that gender stereotypes are restrained for men and women observed in the same social role. Cultural differences in the valuation of communal attributes might moderate this effect. To examine this possibility, 288 participants (144 German, 144 Japanese) estimated the communal and agentic attributes of an average man or woman described in a male-dominated role, a female-dominated role, or without role information. We hypothesized and found that in Germany and Japan, participants perceived men as more agentic than women without role information and as similarly agentic in the same role. However, for communion, German and Japanese participants reacted differently. German participants perceived women as more communal than men without role information and in male-dominated roles and perceived men as more communal than women in female-dominated roles. Japanese participants perceived all targets as similarly communal, regardless of role or gender, suggesting that communion is generally expected in Japan.

Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:Culture; Qender; Social perception; Social role theory; Stereotyping
Subjects:Social Sciences > Social psychology
Social Sciences > Gender
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Publisher:Blackwell Publishing
Official URL:http://dx.doi.org/10.1111/ajsp.12044
Copyright Information:© 2014 Wiley Publishing Asia
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:20702
Deposited On:10 Jul 2015 10:57 by Margaret Galuszynska . Last Modified 15 Mar 2019 10:23

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