This paper presents a brief outline of the defining characteristics of grounded theory methodology. Such a focus was motivated by a desire to bring the methodology into clearer focus. Particular attention is paid to the debate grounded theory has engendered. In doing so, a number of misunderstandings, dilemmas and criticisms are highlighted. Thus, while one research strategy should not be emphasised to the exclusion of others, this paper advocates the use of grounded theory methodology as a fresh approach in addressing some of the research challenges associated with network studies.