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"The terms and conditions came back to bite”: plain language and online financial content for older adults

Rossetti, Alessandra orcid logoORCID: 0000-0002-2162-9639, Cadwell, Patrick orcid logoORCID: 0000-0002-2371-4378 and O'Brien, Sharon orcid logoORCID: 0000-0003-4864-5986 (2020) "The terms and conditions came back to bite”: plain language and online financial content for older adults. In: 22nd International Conference on Human Computer Interaction, 19-24 July 2020, Copenhagen, Denmark (Online). ISBN 978-3-030-60148-5

Abstract
With financial institutions increasingly transferring products and services online, the interaction of older adults with the web has received some attention. However, research on the accessibility and usability of the language of online financial content for older adults is lacking. Furthermore, evidence on the potential benefits of plain language is needed. We conducted a two-part study to fill these research gaps. First, we conducted a focus group with four older adults to find out: (i) if participants had concerns about the accessibility of online financial texts; and (ii) which types of texts might have benefited from plain language editing in their experience. We observed that older adults regarded Terms and Conditions as difficult to read. In a second stage, we examined the usability of Terms and Conditions through an experiment with 25 older adults. We tested the impact of plain language on different usability components, namely satisfaction ratings, reading comprehension, perceived comprehensibility, and reading behaviour for Terms and Conditions related to direct debits provided by a bank and an insurance company. We found no benefits of plain language on the usability components under investigation. However, despite a general tendency to skim through or read only parts of Terms and Conditions, we also observed that reading behaviour was more varied—including repeated readings, section skipping, and reading abandonment—with texts that had not undergone plain language editing. Furthermore, aspects other than language (such as visual components) were valued by older adults. Conclusions and implications are outlined.
Metadata
Item Type:Conference or Workshop Item (Paper)
Event Type:Conference
Refereed:Yes
Uncontrolled Keywords:Older Adults; Plain Language; Terms and Conditions.
Subjects:Business > Consumer behaviour
Humanities > Linguistics
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Applied Language and Intercultural Studies
Research Institutes and Centres > ADAPT
Published in: HCI International 2020 – Late Breaking Papers: Universal Access and Inclusive Design. Lecture Notes in Computer Science 12426. Springer LNCS Proceedings. ISBN 978-3-030-60148-5
Publisher:Springer LNCS Proceedings
Official URL:http://dx.doi.org/10.1007%2F978-3-030-60149-2_53
Copyright Information:© 2020 The Authors
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
Funders:Science Foundation Ireland (SFI) Grant no. 13/RC/2106, European Regional Development Fund
ID Code:24532
Deposited On:22 Jul 2020 12:46 by Alessandra Rossetti . Last Modified 12 Oct 2020 15:56
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