This research investigates how a representative sample population of Saudi women engage with and receive a range of sociocultural values represented and embedded within such Turkish televisual drama. This study applies both Cultivation (Gerbner and Gross 1976) and Social Identity theory (Tajfel 1978) to frame an exploratory sequential mixed-method design towards analysing the sample audience responses. It begins with an online questionnaire (N=1274) to provide an overview and character study of Saudi women who consume these online Turkish dramas while mapping their broad perceptions and attitudes. Thereafter, content analysis is applied to the two most popular Turkish drama - Ambassador's Daughter and Trinity Flower - to anchor and describe the pattern of sociocultural values embedded within such soaps and in turn strive to map out an in-depth understanding and appreciation of mediated Turkish cultural values. The primary research concludes with ethnographic interviews (N=21) of what can be deemed ‘heavy’ viewers, drawing on the results gathered from the online questionnaire and textual content analysis. All of these interconnecting methodologies strive to understand the multiple impacts of exposure to Turkish drama series on what might be constituted as the general sociocultural values of Saudi women. This thesis adds to the contributions of theoretical and methodological analysis of the power of online drama, as against more conventional broadcast television output, to help appreciate and understand Saudi audiences' mode of reception of Turkish soap-drama. This study provides a map and theoretical model that will hopefully assist in teasing out the multiple layers embedded within Saudi women's sociocultural attitudes, values and beliefs. Its findings can be helpful in identifying and categorising associated personal and social values and practices in various roles in their daily lives. Moreover, presenting a unique mixed-method design allows for a multidimensional understanding of drama's mode of presentation across the online space.