The Philippine Association of National Advertisers, at one point, called the increase of positive representations of Filipino LGBT people in the Philippine mainstream media "the new normal" (Marchadesch, 2018, para. 4). However, this idea risks suggesting that the struggle for this community's acceptance in society is at a more advanced stage than is currently the case. For many years, stereotypical tropes connected to LGBT people have persisted. While some efforts have been made to portray them positively in the media, such as the release of several LGBT-themed advertising campaigns depicting stories of same-sex relationships and family acceptance in the last few years, some of these were met with backlash and censorship from regulatory organisations and public members. This indicates that LGBT people are still not entirely accepted by society. The United Nations Development Programme called for actions to eradicate discrimination against Filipino LGBT people by supporting them in all media outlets. This study aims to contribute to this goal by gaining critical insights into the form and nature of the Filipino population's attitudes to the recent positive LGBT-themed advertisements through two lenses: the general public's reactions to these ads and the LGBT community's opinion of how they are represented in commercials. Data was gathered from 158 survey respondents from the general public. In addition, 25 Filipino LGBT people participated in six separate focus group discussions. Guided by David Morley's Relevance Theory and George Gerbner's Cultivation Theory, this study has found that prolonged stereotypical LGBT representations have affected the general public's views on LGBT people. Additionally, LGBT people think that the release of the advertisements under review indicated positive attitudes from the people, while the general public's reactions were ambivalent. Moreover, the Filipino LGBT people think media players still have to implement many improvements to ensure inclusivity and accurate LGBT representation that can help induce acceptance, not just tolerance, from the general public.